According to WJCL, Savannah, GA broke tourism records in 2022 with over 17 million visitors. This trend is only going to go upward, so if you own property in the city, you'll want to do everything you can to increase rental bookings.
The city itself already has lots of appealing points that attract people from far and wide. As for bookings, that's something you'll have to work on yourself to ensure you don't lose out to your competitors.
Read on to discover great tips for optimizing your vacation rental occupancy rate in Savannah, GA.
Target the Right Audience
Casting a wide net for renters might seem like a good idea, but this can backfire easily. Instead, take a targeted approach to make your property irresistible to the right audience.
For example, Savannah attracts the following types of visitors:
- History buffs
- Ghost hunters
- Historic district lovers
If you tailor your property's listing and decor to appeal to these types of people, then you can't go wrong. Also, make sure to promote your rental during popular events like the Savannah Music Festival.
Optimize Your Listing on Multiple Platforms
Obviously, you should list your property on as many platforms as possible. Not only should these include the usual suspects (such as Airbnb and Booking.com), but also niche sites that cater to your target audience. Keep your availability calendar updated across all platforms too.
Use high-quality images and highlight unique features that speak to your target renter. In addition, create a compelling description that emphasizes your property's best aspects.
Utilize a Dynamic Pricing Strategy
One of the best vacation rental strategies is to use dynamic pricing. Even though visitors come to Savannah all year long, the numbers ebb and flow, and so should your pricing.
In general, the tourist seasons are in the spring (March to May) and fall (September to November). This means you should offer lower rates in the off-season (summer and winter) and discounts for longer stays, which can increase your income during slower periods.
Plus, you should increase rates during major local events and holidays. Do note that you should keep an eye on your competitors to ensure your rates aren't too high.
Use a Vacation Rental Management Company
Being a property owner is a tough job, and you might want to be more relaxed about your extra income. In that case, you should hire a vacation rental management company.
Our services come with several benefits, backed by our years of experience. With us around, you won't have to worry about filling your Savannah property with bookings.
Optimizing Your Vacation Rental Occupancy Rate Is Easy
Optimizing your vacation rental occupancy rate may sound daunting, but in practice, it's simple. If you keep in mind who you want to market to, then everything else will fall in place easily.
Savannah has a vibrant tourism market, and you can take full advantage of it if you implement our tactics. On the other hand, you can have us take care of things so you don't have to.
Contact us today if you want to maximize occupancy rates with a professional touch. We at PMI Coastal GA have almost 20 years of experience in rental property management and have multiple awards proving our success.
