Savannah was included in Travel & Leisure's "Top 5 Cities to Visit in the US" and "Best Weekend Destination to Visit" by Global Traveler. The demand for rooms increased by 34.1% year-over-year with 8.3 million overnight visitors exploring the area. There are plenty of opportunities to increase guest rotation and your ROI.
Without proper VRBO management, you'll miss the chance to generate more income. Instead, read on for the mistakes you need to avoid to ensure your success.
No Vacation Rental Industry Research
Research the local vacation rental industry before setting a nightly price. If you charge too much, guests will look at other listings. If you charge too low, you'll lose money.
Work with a property management company. They'll ensure you use dynamic pricing based on market trends and seasonal demand.
Doing Too Much Alone
If you want to succeed as a short-term rental business, don't juggle everything alone. Instead, consider outsourcing. Hire a vacation property management company.
They can handle:
- Guest screening
- Booking coordination
- Cleaning
- Maintenance and inspections
- Rent collection
Their range of services will save you time and money. If you do it all alone, you could stretch yourself thin. You'll limit your business's expansion.
Instead, choose a company with experience in the vacation rental industry. Leverage their experience and expertise to avoid these costly mistakes.
Neglecting Marketing
You won't reach guests without a strong digital marketing strategy. About 68% of all online activities begin on a search engine. You can appear as people search for Savannah vacation rentals with search engine marketing (SEM).
SEM strategies include search engine optimization (SEO) and paid advertising. SEO will help your property listing rank higher on search engines. Paid advertising can direct more people to your listing with eye-catching ads.
Use social media marketing to engage your target audience. Respond to questions about the property or share reviews from recent guests.
Sharing positive guest reviews will make your VRBO listing more appealing. You could gain a competitive advantage if other listings lack reviews.
As part of your marketing strategy, list the property on multiple vacation rental platforms. You'll generate more online visibility and bookings if the property is easy to find. Avoid making a subpar listing.
Instead, hire a professional photographer. Eye-catching photos will ensure the listing stands out. Use these photos in other marketing campaigns.
Lacking in Terms of Customer Service
Failing to provide good customer service is one of the biggest mistakes you can make. Use an online portal to streamline communications. Be friendly, respectful, and professional when responding to inquiries.
Start offering wow-worthy amenities. Otherwise, work with a property management company to offer better guest experiences. Offering a five-star experience can lead to more bookings and positive reviews.
Ensure Successful VRBO Management
Making these mistakes could cost you guests. Instead, ensure proper VRBO management by asking for help. Partnering with a property management company can ensure your success.
PMI Coastal GA has 20 years of experience helping property owners like you maximize their profitability. Rely on our award-winning strategies and state-of-the-art technology.
We can attract more guests to your stunning vacation property. Contact us today to discover our comprehensive management services.
